If and How to Scale the Acquired Podcast

By 2025, the business podcast Acquired was getting one million listeners per episode, having doubled the audience year over since Ben Gilbert and David Rosenthal started it in 2015. And they’d grown without a strict release schedule or relentless optimization.

Still, they felt pressure to scale—without throwing off their work-life balance. How did they determine a way forward?

They join Harvard Business School Professor Shane Greenstein and host Brian Kenny to discuss the case “The Acquired Podcast: Scaling the Mic.”