The Business Behind the Beat with Nitti Beatz

On this episode of Butternomics, our host, Brandon Butler, sits down with the one and only Nitti Beatz, a foundational figure in Atlanta's music scene. Nitti takes us back to his roots, from his gospel radio upbringing with his mother to learning seven instruments by ear.

He recounts the early days of Atlanta hip-hop, being inspired by local legends like Mr. Cool, and his big break producing tracks for 8-Ball.

Nitti pulls back the curtain on the creation of the multi-platinum hit "It's Goin' Down" for Young Joc, sharing the creative process and the lessons learned about the industry. This conversation is packed with insights on the importance of music quality, branding, mentorship from figures like Jermaine Dupri and Diddy, and his passion for developing the next generation of artists.

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