If You’re an Entrepreneur Afraid of Failure, You HAVE to Hear This | Claire Coder

Most people hear “99.9% of businesses fail” and hedge their bets. Claire Coder heard it at 18 and dropped out of college to go all in.

In this episode of Big Swings Only, Kwame Christian sits down with Claire Coder, founder and CEO of Aunt Flow. She’s a Forbes 30 Under 30 honoree and Thiel Fellow who has raised over $16 million building a category that didn’t exist when she started.

It began when she didn’t have a quarter for a bathroom dispenser at Ohio State. Today Aunt Flow is in 70,000 bathrooms across all 50 states, part of a $2 billion North American market she helped create.

Claire breaks down “Claire math,” her very different way of calculating risk. She explains why spreading your bets on a long shot only makes it longer, and why entrepreneurship rarely makes financial sense in the first decade (she paid herself nothing for three years).

She also shares how she decides when to walk through a one-way door. Then she tells the story of February 2020, when she wired nearly all of the company’s money to retool production for FDA-approved masks.

That bet brought in $12 million in revenue in 12 months. Connect with Claire and Aunt Flow: LinkedIn (send Claire a note!): : @goauntflowTikTok: @goauntflowWebsite: goauntflow.comWant Aunt Flow in your gym, office, or kid’s school?

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