🎙️ SZN 2 Episode 03 - The VOGUE of Women’s Basketball?!

The intersection of fashion and women’s basketball has officially entered a new era. This week on Behind the Sport , I sit down with Olivia Nielsen — the visionary behind what she calls the “Vogue of Women’s Basketball.” From her roots and family influence to building a brand that blends style, identity, and athlete culture, Olivia breaks down how she carved her own lane in an industry that didn’t always have one for her.

We talk about: – Her journey into fashion and sports culture – The childhood stories of playing against future WNBA stars – Why women’s basketball style is having a cultural moment – The current WNBA revenue-sharing conversations and what they mean for players – The rise of Unrivaled and what it signals for the league – Exclusive insight into the upcoming launch of Damecore 👀 This isn’t just about clothes. It’s about ownership.

Power. Visibility.

And where the business of women’s sports is headed next. If you care about the future of women’s basketball — on or off the court — this episode is one you don’t want to miss. 🎧 Listen on all streaming platforms 📲 Follow & stay connected: Instagram: @BehindTheSportshow TikTok: @BehindTheSportshow YouTube: @BehindTheSportshow Follow Giovanna: Instagram: @GiovannaScroggins TikTok: @GiovannaScroggins Subscribe for new episodes every Tuesday. #BehindTheSport #WomensBasketball #WNBA #SportsCulture #SportsBusiness #Damecore