[Go Awf] Sergio Hudson on The Hidden Costs of Scaling a Fashion Brand

What does it really take to build a successful fashion brand? In this segment, fashion designer Sergio Hudson breaks down the reality of the fashion industry, from scaling a small brand to navigating luxury retail stores like Saks Fifth Avenue, Nordstrom, and Neiman Marcus.

He shares the hidden costs of production, the risks of wholesale, and why many fashion brands struggle to survive. This conversation also highlights the pressure of building as a Black designer and the importance of purpose, representation, and resilience in a highly competitive industry.

RESOURCES: Sergio Hudson Website: IG: @sergiohudson Keep in touch with Awf The Record : Youtube: @AwfTheRecord Instagram: @awftherecordpodcast TikTok: @AwfTheRecord Mona Kosar Abdi IG | @monakabdi Jeannette Reyes IG | @msnewslady Keep in touch with Awf The Record: Watch on Youtube: @AwfTheRecord Follow us on Instagram: @awftherecordpodcast Follow us on TikTok: @AwfTheRecord Visit our website: Follow Mona on TikTok and IG Follow Jeannette on TikTok and IG