Media Kit
Everything you need to plan a campaign on Black Podcast Directory — audience overview, ad placement options, creative specs, and layout examples.
We serve Black podcasts to podcast listeners, supporters and creators. Our audience actively seeks out Black-hosted shows. They are engaged, brand-loyal, and underserved by mainstream advertising channels. Advertising here means direct access to a community that values authenticity.
Each placement type includes a layout preview, description, and creative specs. All placements include impression and click tracking with live reporting.
Layout preview
Renders between homepage content sections. Full width.
A full-width branded section placed between homepage content blocks. Visible to every visitor. You control the headline, body, image, and link.
Creative specs
Layout preview
Appears inline in the podcast grid after the 6th card. Blends with surrounding content.
A sponsored card that renders naturally inside a podcast category grid. Looks like editorial content. Links wherever you want.
Creative specs
Layout preview
Pinned below the category page header, above the podcast grid. Runs for the full campaign window.
Your brand sponsors the top of a specific category page for the campaign window. Logo, headline, and CTA shown to everyone who visits that category.
Creative specs
Layout preview
Editorial-style featured card on the homepage. Sits alongside curated picks.
An editorial-style featured card on the homepage. Large image, headline, and body copy. Sits alongside curated picks and feels native to the page.
Creative specs
Layout preview
Shown site-wide directly below the navigation bar on every page. Maximum visibility.
A slim branded bar pinned directly below the navigation header on every page of the site — homepage, category pages, show pages, and more. Your brand stays visible no matter where visitors go.
Creative specs
Layout preview
Fixed at the 2nd position in the homepage hero carousel. Shown with a “Sponsored” badge.
A sponsored slide locked into the 2nd position of the homepage hero carousel. Millions of visitors rotate through carousel slides on load — your brand always occupies slot two. Includes image, headline, body copy, and a CTA link.
Creative specs
Layout preview
Dedicated sponsor block inside TheStayUp. Sent to 12,000+ opted-in subscribers.
A dedicated sponsor block inside TheStayUp, our newsletter for the Black podcasting community. Brand name, headline, body copy, image, and a CTA button. Goes to 12,000+ opted-in subscribers.
Creative specs
Layout preview
Sponsor strip visible in every embedded player across the web. Runs alongside your brand name and CTA on every embed play.
Your brand sponsors the embedded player that podcasters place on their own sites and blogs. Every time someone listens to an episode via the embed, your brand is visible in the player's sponsor strip.
Creative specs
Layout preview
Two slots — top and bottom — in the sidebar on content listing and library pages. Desktop only.
Two image-led ad slots in the right-hand sidebar on content listing and library pages — one at the top and one at the bottom. Shown to desktop visitors browsing articles, blog posts, and their podcast library.
Creative specs
Total brand saturation across every touchpoint — from the homepage hero to every category page, inline grids, newsletter, and embeds. One package, maximum reach.
Site Banner
Your brand below the nav on every page
Homepage Carousel Slide
Locked at position 2 in the hero
Homepage Banner
Full-width block between homepage sections
Podcast Spotlight
Editorial-style featured card on the homepage
Category Sponsorship
Own a category page for your campaign window
Category Card Ad
Native card inline in podcast grids site-wide
Newsletter Sponsorship
Dedicated block in TheStayUp newsletter
Embed Player Sponsorship
Visible in every embedded player across the web
Sidebar Rail Ad
Top and bottom slots on content and library pages
Fill out the advertise form with your campaign goals, placement interest, and timeline. We follow up within 2 business days.
We send back availability, pricing, and a recommended package based on your goals. No pressure — just a proposal.
Once you approve, we send an invoice and get your creative assets. Campaigns typically go live within 3 business days of creative receipt.
Every campaign includes a private share link so you can check impressions and clicks in real time. No login needed.
Fill out our advertise form and we will follow up within 2 business days with availability and pricing.
Get in touch